I've started as a Data Scientist at Marpipe – a marketing-tech startup building software to prescribe and predict ads as fast as you can think!
My role is in writing algorithms that'll optimize predictions. Essentially, I'll be using advanced mathematics to connect audiences with content they like.
In respect to this, a friend brought up an interesting point: Is predicting someone's behavior's or interest a violation of their privacy? My response is: perhaps, but not necessarily. To demonstrate, if I told you about a really cozy bookstore with a coffee shop inside which was in your neighborhood, you'd probably be really happy I did. Successful and ethical predictive algorithms are helpful and declutter our lives instead of filling it with noise. Moreover, many companies use poor algorithms paired with tracking methods to recommend based on your behavior across the web. It's only fair that "the good guys" get a chance at beating them back.
On that note, I'm super excited to be working with the team at Marpipe – a ridiculously creative, humblingly intelligent, crazy fast paced, and ethically focused cohort.
A recent panel I put together on marketing like a startup – for theatre professionals.
Jung & Crazy is coming along nicely. Robert Keller and I have officially brought Christopher Erlendson on as the director for our coming Fringe production! Chris has been busy with casting the show, which is nearly complete.
Our first table read for the production is coming up in late April. More to follow thereafter!
Magic the Play is still progressing, though at a slightly slower pace given my above mentioned transition. More to share next month.
Schmoozing at Sardis at a recent cocktail event with The Entertainment Collective.
Join me at one of these events, over the next few weeks?